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5 Ways to Use Your Network to Grow Your Business

  Have you ever sought advice from the people in a business network you belong to? If not, you are missing out on one of the secondary benefits of being involved in a networking group. Sure, the primary reason you’re networking is to get referrals, but you also gain access Article source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/vSSV7eLTMw4/story01.htm By: Entrepreneur [...]

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A Data-Driven Reality Check for Your Marketing Budget

  In their book Sexy Little Numbers (Ogilvy Mather with Crown Business, a division of Random House Inc., 2012), Dimitri Maex and Paul B. Brown explain ways to use data analysis to help grow your business. In the edited excerpt below, they take a data-driven approach to explaining why it Article source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/WXiK1m2KM_E/story01.htm By: Entrepreneur [...]

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Building a successful business in the school of hard knocks

I've spent the last couple of weeks in planning sessions with several grocery clients in Australia and New Zealand. These clients are manufacturers and retailers alike, so we've been looking at growing both branded and retailer own-branded product. Oh, and I've also spent time with two friends who I mentor. Article source: http://www.smartcompany.com.au/retail-trends/building-a-successful-business-in-the-school-of-hard-knocks.html By: SmartCompany [...]

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7 Ways LinkedIn Can Drive More Traffic to Your Website

For online marketers, success usually boils down to two simple things: traffic and conversions. But how does someone cut through all of the noise online to capture the prized attention and fans? One of the best, and often overlooked traffic sources online is LinkedIn. Yes, LinkedIn. The site Article source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/PZJc67qeyx8/story01.htm By: Entrepreneur presented by [...]

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Don’t Forget ‘Positioning’ in Your Marketing

  In my work as a marketing consultant, clients in creative fields often say to me: "Before I do any marketing, I have to figure out my positioning." What exactly is positioning? It might sound like marketing jargon to you, but it's an important concept for any entrepreneur to understand. I Article source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/VLnUaFJNrhE/story01.htm By: Entrepreneur [...]

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3 Ways to Generate Better Leads on Facebook

  In any marketing campaign, one of the best ways to get higher conversion rates and generate more leads is to segment your messages by audience demographics. This had always been difficult to do on Facebook, but the social network recently announced the rollout of a new targeting feature Article source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/qm38LmL8EzQ/story01.htm By: Entrepreneur presented [...]

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5 Underutilized LinkedIn Marketing Tools

When it comes to nurturing professional relationships and developing a community, LinkedIn is one of the best resources. But while entrepreneurs might already be aware of important features such as its custom groups or the Question and Answer section, there are a number of tools and features that the professional Article source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/4Ud-7xd-nuk/story01.htm By: Entrepreneur [...]

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Eclectic retailers deserve to succeed

I walked through small independent stores this week, trend spotting in advance of two friends of mine coming to Australia for speaking engagements, Howard Sanders and Paco Underhill. Both Howard and Paco founded and run companies. Howard, who is based in the United Kingdom founded and runs Echochamber, while Paco, Article source: http://www.smartcompany.com.au/retail-trends/eclectic-retailers-deserve-to-succeed.html By: SmartCompany [...]

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Bridging the knowledge gap

Promising the world to clients can be a tempting sales strategy for start-ups, particularly in the early days when sales are scarce, but it can also backfire in a very big way. Sabir Samtani and David Easton learnt firsthand what happens when you claim to know more than you actually Article source: http://www.startupsmart.com.au/my-best-mistake/bridging-the-knowledge-gap.html By: StartUpSmart [...]

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Online Retail Isn’t Always Better Retail

It has become axiomatic that brick-and-mortar retail is not a place to buy things but to look at products, then maybe benchmark prices before going online to make the purchase. But a new mystery shopper study by StellaService suggests that, at least for the $83.8 billion back-to-school season, in which Article source: http://www.mediapost.com/publications/article/181352/online-retail-isnt-always-better-retail.html By: admin

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